Programme

DAY 1 - FEB 09, 2017

PEOPLE AND PROCESSES GETTING RESULTS UNDER THE HOOD
09h00 Opening the Conference
09h15 James Mathewson
Cognitive Content Strategy: How to Use Artificial Intelligence to Model Audience Intent
10h00 Room Change
10h10 Beverley Brown
Vasiliki Prestidge co-presenter
Digital Transformation - the Content Experience
Frances Gordon
Content strategy applied to a fintech start-up in frontier markets
Ellis Pratt
Crossing the Divide between Technical Communication and Content Strategy at Datomia
11h00 Break
11h30 Padma Gillen
How we reduced a government department's content by 80%, rewrote the rest, and still met user needs
Kate Kenyon
Usability Testing in Content: How to get to good
Marie Girard Choppinet
Chicken or egg? Solving the strategy vs. structure dilemma
12h20 Lunch
13h30 Roger Hart
Content strategy meets product management in science education
Lisa M. Moore
Reality check: Using high-fidelity content to deliver better customer experiences
Workshop
Noz Urbina
Adaptive Content Modelling
14h30 Workshop
Know Your Tools - Part 1
Sponsors take you through how their software can be used in content environments
Kathy Matosich
Turning Co-Workers into Collaborators
15h30 Workshop
Know Your Tools - Part 2
Sponsors take you through how their software can be used in content environments
Babak Zand
Agile Content Strategy: developing and implementing a content strategy with few resources
16h45 Heinz Wittenbrink
Irene Michl co-presenter
What does a Master's Degree Program in Content Strategy Look Like?
17h15 Reception

DAY 2 - FEB 10, 2017

PEOPLE AND PROCESSES GETTING RESULTS UNDER THE HOOD
09h00 Opening Remarks
09h15 Madi Weland Solomon
Future Facing, Future Feeds: Getting and Benchmarking New Busines Revenue
10h00 Room Change
10h10 Ray Gallon
Andy McDonald co-presenter
Eating Our Own Dog Food
Catharina Pawella
DeAnn Wright co-presenter
How eBay makes product content work globally
Noz Urbina
Customer Journey Mapping for Coherent Customer Experience on Any Channel
11h00 Room Change
11h30 Alan Miller
Who do you love, who do you fear and how do you beat them all?
Stefan Gentz
The Convergence of Marketing and Technical Communication
Rhyne Armstrong
From Small to Enterprise: Growing Pains in the Content World
12h20 Lunch
13h30 Workshop
Marlowe Beckley
A Core Content Strategy Process for a Strong Start
Workshop
Kevin Nichols
Paula Land co-presenter
Developing an Objectives-Based Content Model
Workshop
Marie Girard Choppinet
Using Content Types to Map the Customer Journey
16h45 Andrew Bredenkamp
Translators without Borders: A Different Kind of Content Strategy
17h45 Rahel Bailie and Lucie Hyde
In Closing: Trends and Reflections

DAY 1 - FEB 9, 2017

PEOPLE AND PROCESS

9.00am
Opening the Conference
9.15am
James Mathewson
Cognitive Content Strategy: How to Use Artificial Intelligence to Model Audience Intent
10.00am
Room Change
10.10am
Beverley Brown
Digital Transformation - the Content Experience
11.00am
Break
11.30am
Padma Gillen
How we reduced a government department's content by 80%, rewrote the rest, and still met user needs
12.20pm
Lunch
1.30pm
TBD
4.45pm
Heinz Wittenbrink
What does a Master's Degree Program in Content Strategy Look Like?
5.15pm
Reception

DAY 2 - FEB 10, 2017

PEOPLE AND PROCESS

9.00am
Opening Remarks
9.15am
Madi Weland Solomon
Future Facing, Future Feeds: Getting and Benchmarking New Busines Revenue
10.00am
Room Change
10.10am
Ray Gallon
Eating Our Own Dog Food
11.00am
Room Change
11.30am
Alan Miller
Who do you love, who do you fear and how do you beat them all?
12.20pm
Lunch
1.30pm
Marlowe Beckley
A Core Content Strategy Process for a Strong Start
4.45pm
Closing the conference