PresentationWho do you love, who do you fear and how do you beat them all?
"Embedding practical benchmarking into your customer first, commercially driven culture to deliver content to be proud of.
Benchmarking is a state of mind that should inspire professional pride, customer delight and commercial success. It should be at the heart of your culture and second nature to your people, but once you've set your standard how do you deliver with pace and scale to get ahead and stay ahead?
Come and hear how to become the benchmark by empowering, trusting and investing in your people and what can happen if you light a spark in their world of Content:
- How to identify real world benchmarks that drive behaviour, culture and results
- Why it's important to fish in a big pond
- How to apply the learning with pace and scale to have a commercial impact
Alan Miller is Managing Director of Simply Consulting, Simply Limited. Helping companies to make sense of the challenges of creating and managing world class Product Data and Content to deliver a true 'Customer First' digital experience.
Alan focuses on demystifying the world of Content and focusing on the specific challenges a company faces to make the transformation feel manageable, realistic and achievable. An emphasis on culture change and practical application delivers immediate commercial value plus capability and skills that stick.
Prior to this Alan has a 20-year career in senior commercial roles across Supply Chain, Category Management, Strategic Change and was latterly the Global Head of Content at RS Components, a B2B distributor selling hundreds of thousands of products online. Alan and the team transformed content from a non-commercial, print activity into a strategic asset driving the future digital ambitions of the company.
Alan is also co-founder of www.givetoview.com, a start-up using video to help people raise money for worthwhile causes in fun and innovative ways.