Andy McDonald


Eating Our Own Dog Food
Co-presenting with Ray Gallon

TECH' advantage is in the process of developing a product, EDC, from an in-house tool created for the oil and gas industry. The objective of EDC is to inject a technical content strategy directly into the interface of software products in a manner that permits continuous updating and nimble governance. It is particularly suited to agile development processes.

In this presentation we will present an overview of our ideas of molecular, continuously updated, fluid information, part of what we are calling Information 4.0, the informational aspects of Industry 4.0. We'll also tell the story of using EDC to document itself. It's a story that follows a rocky, real-life road, which means that not everything has gone smoothly. The major challenges that arise include communication between software developers and information developers, keeping the product design focused on a goal that requires everyone involved to adopt new thinking, complications caused by everyday practical life in any company, and understanding that this change is not just technological, but also psychological and sociological. We'll also take a look at where the product is going, how content strategy influences its development, and how it, in turn, influences content strategy.


Trained as a social psychologist, Andy McDonald has been designing and writing documentation for the oil industry since 1998, and is now Documentation Products manager for Tech Advantage in the Paris area. Having seen methods, norms and formats come and go, his basic training leads him naturally to concentrate on the people and the end user requirements.