Helen Schrader

Presentation

Agile Content Strategy: developing and implementing a content strategy with few resources
Co-presenting with Babak Zand

Biography

Helen Schrader is Product Owner Content Marketing at Pixum / Diginet GmbH & Co. KG, one of the leading online photo services in Europe. Before that, she worked as an SEO and Content Marketing Manager for a Digital Marketing agency. Helen started Agile Marketing and her work as Product Owner at Pixum with her team in March 2016 and before that, she worked in the SEO and Content Marketing teams at Pixum. Currently, she is responsible for the content strategy and the implementation and further development of Scrum in Marketing at Pixum.

Her Scrum Team "The HEAT" recently won the Marketing Intelligence & Innovation Award 2016 in the category: "Best Marketing Organisation" of the Quadriga University of Applied Sciences. She further appears as a speaker on the topic of Scrum in Content Marketing at various Events, like the Zalando Marketingcamp and as a guest lecturer at the University of Applied Science in Cologne.