PresentationHow eBay makes product content work globally
Co-presenting with Catherine Pawella
An eleven-year eBay veteran, DeAnn Wright heads up the global content team which includes content strategists in the US, as well as content managers in various countries. She and her team are responsible for creating content that will take commerce to the next level and connecting customers to global markets, enabling them to discover what they need and love. In addition to creating content strategies for global projects, DeAnn's roots include honing voice and tone guidelines for various brands and mentoring content strategists on messaging and information hierarchy.
DeAnn's background includes content roles in the semiconductor and software industries. She loves working at eBay because she "gets to get her hands dirty in actually creating products."